About Us

About Us

Allure Home Creations is a family-owned, industry-leading designer and supplier of fine housewares and home décor. Our unique, vertically-integrated process gives us end-to-end control of the design, manufacture, and distribution of our products, which enables us to provide an unparalleled combination of quality merchandise, quick fulfillment, consistent delivery, and the best pricing available.

Awards and Accolades:

  • Walmart: Supplier of the Year Award (2001)
  • DSN Retailing Today: Supplier Performance Award by Category (SPARC) (2001)
  • Walmart: Supplier of the Year Award (2002)
  • DSN Retailing Today: Supplier Performance Award by Category (SPARC) (2002)
  • Home Textiles Today: #1 Supplier of Bathroom Accessories (2004)
  • Home Textiles Today: #1 Supplier of Bathroom Accessories (2005)
  • Walmart: Supplier Award of Excellence (2006)
  • Home Textiles Today: #1 Supplier of Bathroom Accessories (2006)

History

For over twenty years, Allure Home Creations has been creating and suppling the latest in fashionable housewares, and it has revolutionized the industry in the process.

Founded in 1983 by the Ho family, which still owns and operates the company, Allure quickly established a reputation among national retailers for its excellent logistics and supply chain management. In 1992, a partnership with Wondertex Industrial Limited solidified Allure as an industry leader. Since that time, Allure has developed the largest Asian manufacturing presence among its competitors. Allure’s operations extend to China, India, Philippines, Vietnam, Egypt, and Sri Lanka.

Despite the global expansion of its manufacturing capabilities, Allure’s purpose has remained humble: provide designs, customer service, and pricing that put people first. This combination of global manufacturing clout and clarity of purpose has created a wealth of design and customer service best practices that many in the industry have tried to emulate but that none have been able to effectively replicate.

Allure’s innovations have completely changed the landscape of the housewares industry. And the evolution continues: discover some of our most recent initia- tives.

Social Responsibility

Our operations stretch across the globe, but our hearts will forever remain in our home city of New York and the surrounding community. We are proud supporters of the September 11th Firemen and Policemen’s Fund, contributors to medical research at Columbia University, and contributors to education facilities at New York University.!